I bring strategy and creative into the same room.
I’m a creative and content leader with 15+ years of experience across business development, brand strategy, marketing, and storytelling, with work spanning global brands like TikTok and Nickelodeon, as well as leading advertising agencies. My path into creative leadership shaped how I work today, with strategic rigor, strong taste, and a clear understanding of how ideas move through teams, executives, partners, and audiences.
At work, I help turn complex business priorities into clear, resonant creative across campaigns, content systems, executive storytelling, social, video, and live moments.
Outside of corporate work, I co-create and produce Surface Level Podcast, an independent media platform that keeps me close to the craft of making. It gives me space to build from the ground up, sharpen my point of view, and keep my creative instincts close to real conversation.
My Approach
My approach starts with clarity. Before the creative comes the question of what the work needs to solve, who it needs to reach, and why it should matter. From there, I bring strategy, storytelling, and taste together to create work that feels sharp, useful, and intentional.
STRATEGY FIRST
I start by getting clear on the business problem, the audience, and what the work needs to make people understand or do. Good creative needs taste, but it also needs a reason to exist.
CREATIVE THAT TRANSLATES
My work often sits between complex ideas and the people who need to care about them. I turn product, brand, and business priorities into stories, formats, and visuals that feel clear, human, and useful.
BUILT WITH OTHERS
The best creative work rarely comes from one person in isolation. I know how to lead across writers, designers, strategists, executives, product teams, legal partners, agencies, and creators without losing the thread.